As we close out this year and eagerly usher in 2024, PRSA Chicago continues to be dedicated to transformation, always evolving to better meet the needs of our profession and our members. We are also committed to aligning the Chapter with best governance practices, striving for the utmost inclusion, ...

Learn more about Iyanla Smith, a 2023 Michelle Flowers Diversity Fellow and a student with a plan for her future. How did the Michelle Flowers Diversity Fellowship help you as a college student?The Fellowship provided me the opportunity to work in a professional setting with executives and an ent...

Andrés Buenahora received the Michelle Flowers Diversity Fellowship in 2022. He shares the value of this recognition and internship at a top public relations firm for his college career. How did the Michelle Flowers Diversity Fellowship help you as a college student?The Michelle Flowers Dive...

Take a moment to learn why this fellowship mattered to 2022 recipient Zamzam Mohammed at Augustana College. How did the Michelle Flowers Diversity Fellowship help you as a college student?The Michelle Flowers Diversity Fellowship has been a game-changer for my college experience. It provided much...

Each year, we celebrate Hispanic Heritage Month from September 15 - October 15. While some brands produced creative, culturally relevant campaigns this year, other brands still struggle with making authentic connections with the fastest growing population in the country. So, let’s close Hispan...

September is PRSA Ethics Month, 30 days of information, insights, and a reminder of the importance of ethical communication in public relations.  Every day, as PR pros, we face ongoing decisions for clients, our organization, and our team members who decide how to present a brand message or r...

Earning My APR Elevated Me from Tactician to Strategist Like many who entered public relations decades ago, I had no formal education or training in the profession. I was a journalist – make that a reporter – with a bachelor's degree in English and minor in Journalism. I could write and...

Earning My APR Elevated My Position to Become a Strategic Partner Earning the APR enhances the way I approach public relations and marketing. While working in a non-profit environment, the designation elevates my position to become the strategic partner I’m qualified to be. The PR function re...

Earning My APR Gave Me the Tools to Get the Job Done Define the publics: Who are they, and what do we want them to do? It’s a conversation that happens in my head at the start of each new public relations campaign, and it has become automatic after earning the APR credential in February 2022....

Earning My APR Brought New Levels to My PR Approach Going through the APR process was an extremely rewarding experience. The Study Guide, supporting texts and online course discussions reinforced the foundation my PR career is built on while expanding my strategic thinking. Working in an agency set...