Blog

AI Trailblazers to Skeptics, What Four GenAI Persona Tells on the Future of AI in PR

By: Dr. Chris Yim, DirectorGlobal Strategic Communication Master's ProgramLoyola University of Chicago

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APR Edge: Thought Leadership: Turning Expertise into Earned Coverage

By: Vivian Fiore, APRManager, Public RelationsRotary International With public relations professionals now outnumbering working journalists by roughly 6 to 1 (Brody, 2024), earning media attention has become more challenging—and more valuable. Earned coverage remains one of the most effec...

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From the President's Desk: Never Done. Never Outdone.

Dear PRSA Chicago Members, October is here, and as we welcome crisp, fall weather in our beautiful city, PRSA Chicago is also welcoming our new incoming board members for 2027! Congratulations to those of you who are joining our all-volunteer board for the first time, and thank you to everyone w...

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APR Edge: The Value of Ethics and Foundation for Accreditation

By Edward M. Bury, MA, APRPublic Information CoordinatorThe Urban Transportation Institute at UIC The Accredited in Public Relations (APR) credential was established by the Public Relations Society of America (PRSA) way back in 1964.  But years later, PRSA leadership made a sound and impor...

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From the President's Desk: Celebrate the Skyline Awards This September

Dear PRSA Chicago Members, Our biggest event of the year, the 2026 Skyline Awards Celebration Gala is finally here. We hope you’ll join us to honor Chicago’s award-winning communicators and campaigns on September 17. This is an event you do not want to miss! Our All-Member Meeting wi...

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APR Edge: What to Study? Start with the Online Study Guide

By Edward M. Bury, MA, APRPublic Information CoordinatorThe Urban Transportation Institute at UIC Since the Universal Accreditation Board ushered in the Online Examination process in 2003 for those seeking to earn the Accredited in Public Relations (APR) credential, a broad spectrum of study re...

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From the President's Desk: Our Chapter is Heating Up in August!

Today I’m at the Union League Club attending the national PRSA Women of Impact awards and conference. We’re honored to welcome to Chicago forty outstanding honorees from around the country representing the best in communications across corporate, non-profit, agency and government. Our...

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APR Edge: Looking Forward to Welcoming More APRs in the Balance of 2026

By Edward M. Bury, MA, APRPublic Information CoordinatorThe Urban Transportation Institute at UIC As we move into the second half of 2026, there’s some very positive news to report on participation by PRSA Chicago Chapter members in pursuit of the Accredited in Public Relations (APR)...

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From the President's Desk: Looking Forward to What's Ahead in H2

Dear PRSA Chicago Members, As we move into July, I want to take a moment to reflect on the exciting developments this year in Chicago and share what’s ahead. Our Night at the Ballpark on June 22 was a fantastic event, with vibrant conversations and networking opportunities among colleagues...

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From the President's Desk: Halfway through the year and we’re just getting started!

As we close out the first half of 2026 at PRSA Chicago, we have a lot to look forward to.  The 2026 PRSA Midwest District Conference is in Minneapolis June 24-26. This year’s conference invites strategic communications professionals to embrace boldness in every sense. From breakthrough...

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