Blog

From the President's Desk: Stunning Chicago Skylines and Honoring the Best of the Best through PRSA Chicago’s Skyline Awards

Summers in Chicago are special. Those of us who know it’s a limited window tend to savor the vibrancy of the city and revel in it as much as possible before cooler days begin to take hold. While we continue to power through what’s left of summer with street festivals, outdoor concerts,...

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Ethics Insights: The Value of Civil Discourse for PR Pros

Ethics Insights: The Value of Civil Discourse for PR ProsBy Joyce Lofstrom, MS, APR, Fellow PRSA As I considered a topic for this column, I asked some of my fellow PRSA Chicago board members, “What topic should I cover?” The answer was relevant—how to talk civilly in our curre...

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Welcome New Member: Kelsey Lentz

After graduating from Penn State with a bachelor’s degree in digital and print journalism and a minor in international studies, Kelsey Lentz began her professional journey in media as an assistant editor at Dotdash Meredith. She is now news and SEO editor, SHE Media, at Penske Media Corporatio...

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PRSA Chicago Chapter Members: Call for 2025 Board Slate Nominating Subcommittee

Do you have interest in shaping the composition of the 2025 PRSA Chicago board, and selecting a slate of election candidates for open director positions? Join the 2025 Board Slate Nominating Subcommittee! The Nominating Subcommittee will report to the Chapter’s Executive Committee, review t...

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From the President's Desk: Congratulations to Graduating College Seniors and a Warm Welcome to Rising Professionals

June is a month of many recognitions and celebrations, including Pride Month, Juneteenth, Father’s Day and Men’s Health Month, to name a few. One of the celebrations that I had the opportunity to participate in this month was the Public Relations and Advertising (PRAD) program’s ...

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Ask Smart Questions – More on the Intersection of AI and PR

Ask Smart Questions – More on the Intersection of AI and PR Thank you to our panelists and everyone who attended our May 1 panel presentation, "The Intersection of AI and PR!" If you missed it, a few soundbites are below.On the Record: Zach Tarvin | Golin“AI is not necessarily go...

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Ethics Insights: Fairness and Honesty in Public Relations

Ethics Insights: Fairness and Honesty in Public RelationsBy Joyce Lofstrom, MS, APR, Fellow PRSA Fairness and honesty come to mind when I think about ethics in my public relations work. Over the years, I have experienced both sides of those professional values that are part of the PRSA Code of ...

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From the President's Desk: Choosing Volunteerism, a Commitment to Ourselves and Our Profession

Volunteerism has always been a big part of my life. For the last six years, I’ve been a regular volunteer preparing meals at a local Ronald McDonald House Charities for families with children hospitalized at a nearby medical facility. I do this because I have the ability to help others where p...

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AI, PR and Ethics – A Combination to Consider

AI, PR and Ethics – A Combination to ConsiderBy Joyce Lofstrom, MS, APR, Fellow PRSA Artificial intelligence has become a part of our communication vernacular, with various options available for content development, research, and visuals, to name just a few generative AI solutions. LetR...

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April Is APR Month – Update on Accreditation from PRSA Chicago

April Is APR Month – Update on Accreditation from PRSA ChicagoBy Edward M. Bury, MA, APRPublic Information CoordinatorThe Urban Transportation Institute at UIC In April, we welcome baseball, spring, longer days, and, of course, PRSA APR Month.   Recognition of the Accredited in Public R...

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