THIS EVENT IS SOLD OUT AND REGISTRATION IS CLOSED. WE APOLOGIZE FOR ANY INCOVENIENCE.

about program

Join PRSA Chicago and Loyola University Chicago, for a discussion on The Future of AI in Public Relations and Its Ethical Use. This event will explore how emerging AI tools are transforming the way PR professionals create, strategize, and engage with audiences.

Participants will gain insights from the latest research assessing how prepared and competent PR practitioners are in leveraging AI responsibly.

Guests will enjoy light bites and beverages courtesy of chapter partner, Loyola University Chicago.

When: Thursday, November 6, 2025
Time: 5:30 PM–30 PM CT
Where: Loyola University Chicago, School of Communication 222, 51 E Pearson St., Chicago 60611 (Directions)

SPEAKERS

Jason Erkes
Founder and AI Trainer | PromptedComms
Jason Erkes is the founder of PromptedComms, an AI training and integration platform

helping PR and corporate teams modernize how they work. A veteran communicator

and Emmy-winning journalist, he previously served as Chief Communications Officer

for Cresco Labs, where he helped shape public opinion during the rise of the modern

cannabis industry.

Natalie Hughes, PMP
Assistant Director, Marketing and Project Management | American Association of Endodontists
As the Assistant Director of Marketing and Project Management at the American Association
of Endodontists (AAE), Natalie Hughes drives the Association’s marketing efforts. In her time
with the Association, the work of her team has earned a series of awards and accolades.
In 2023, her standout contributions earned her the honor of being named an Association Forum Forty Under 40 recipient.

Chandler Moore
Senior Account Director | Real Chemistry
Chandler Moore is senior director at Real Chemistry, an integrated communications agency driven
by analytics and insights. In her role she helps healthcare brands navigate regulatory and data
milestones and build brand awareness and recognition through ongoing communications campaigns targeting relevant audiences. In parallel to her professional career, she recently earned
her master’s in global strategic communications from Loyola University Chicago.

Zach Tarvin
Director, Creative Technology | Golin
Zach Tarvin is a creative technologist at Golin, where he helps brands across industries
tell new stories through new and emerging technologies. Outside  of work, he builds
apps for Apple platforms. Before working in PR he earned an MFA in Fiction from
Roosevelt University. He enjoys helping poets and writers explore ways to bring their
work to new mediums in addition to print.

MODERATOR

Chris Yim, Ph.D.
Associate Professor and Director | MS/Global Strategic Communication
Chris Yim, Ph.D. is an Associate Professor and Director of MS/Global Strategic Communication. Her research centers on the intersection of artificial intelligence and public relations. Her work has been published in journals such as Public Relations Review, Business Communication & Technology, International Journal of Human–Computer Interaction, and others. She examines the role of DEI-conscious public relations in the era of AI-mediated communication and explores how PR students and professionals can prepare for these changes. Currently, she is developing a generative AI literacy scale to assess how PR students and professionals ethically use generative AI tools in their work across the U.S. and South Korea. Her preliminary research findings will be presented at the panel discussion.

Questions? Please send an email to the Programming co-chairs at [email protected].

Program Details

Refunds:
All ticket sales are final. Substitutions may be made at any time.