ABOUT PROGRAM

When: Wednesday, June 1, 2022; 6:00-7:00 p.m. CDT
Where: Virtual Webinar

Brand journalism is growing as an effective method of engaging with consumers. Authentic and culturally competent storytelling is key to connecting with diverse audiences at all levels, including internal audiences at companies as well as external consumer and stakeholder audiences. Attendees will gain a framework for developing stories with a culturally competent lens. This session will cover ways to develop stories in relevant and authentic ways, including:

• Building relationships with diverse audiences through storytelling
• Engaging diverse media and story sources for content
• Centering Black and Brown voices in storytelling
• Selecting effective channels for multicultural audiences
• Using resources and methods for story mining

SPEAKER

Christina Steed, MA, is an adjunct professor in DePaul’s College of Communication. She is also Executive Vice President of Flowers Communications Group, an award-winning integrated marketing communications firm focused on reaching and respecting multicultural consumers. Her expertise includes corporate communications, diversity, equity, inclusion and belonging, crisis and issues management, strategy, planning, social media, public relations, and community relations. She is a frequent moderator, panelist, and speaker. She is also a podcast host; her commentary has been featured in PR Week, PR News, Bulldog Reporter, and Rolling Out.

Did you know? Chicago chapter members are eligible for DePaul's College of Communication PROCMN Master's program discount! Please visit go.depaul.edu/prsa to learn more about the PRSA | DePaul University Education Partnership.

Questions? For more information, please contact Mona Asra at [email protected] or send an email to the 2022 Programming Co-chairs at [email protected].

Program Details